Scaling Lead Generation for a Trade Show Technology Provider
A tech company specializing in trade show logistics wanted to scale up lead generation without increasing their marketing team size.
01 Challenges
Limited internal marketing resources, with a small team and no time for manual outreach. Struggling to handle a growing number of leads with personalized follow-ups.
02 Approach
We implemented an AI-driven lead nurturing system that automated email follow-ups and scored leads based on their level of interest. This let their sales team focus on the most promising leads while keeping others engaged.
03 Results
Reduced manual marketing tasks by 70%. Lead conversion rates increased by 25% as the sales team could focus on top-priority leads. They saw a 15% increase in deal size because of better lead nurturing.
Share on