Transforming trade show strategy for an industrial equipment manufacturer
An industrial equipment manufacturer was spending heavily on trade shows but seeing minimal returns. They had strong booth traffic but struggled to follow up in a way that turned visitors into sales.
01 Challenges
High trade show costs with low sales conversions. Lack of a structured follow-up process after events.
02 Approach
We built a pre-show email campaign to get people excited about their booth ahead of time, then created a post-show automated email sequence based on the specific products that visitors showed interest in. Additionally, we helped them track conversations at the booth to ensure that follow-ups were personal and targeted.
03 Solution
30% increase in trade show-generated sales. Response rates to follow-up emails doubled, leading to more meetings post-event. Trade show ROI improved by 25%.
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