Driving Targeted Traffic for a B2B Manufacturing Supplier
mid-sized supplier of industrial components was frustrated by their Google Ads campaign. They were spending money but not seeing the right type of leads coming in.
01 Challenges
Poor ad performance with high costs and low conversion rates. Their landing pages were generic and didn’t match the ads people were clicking on.
02 Approach
We overhauled their PPC strategy, using highly specific keywords that aligned with buyer intent. Then, we revamped their landing pages to match those keywords, making sure every ad had a corresponding, relevant page with a clear call-to-action.
03 Solution
Reduced cost-per-click by 30%. Increased conversion rates by 40% because visitors were landing on the right pages.Sales inquiries from their website increased by 20%.
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