Improving Customer Segmentation for an Industrial Distributor
An industrial distributor with a wide product range was struggling to segment their customers properly, leading to ineffective marketing efforts and wasted budget.
01 Challenges
They didn’t know which customers were most valuable, so their marketing spend wasn’t targeted. Their CRM was underutilized, leading to poor follow-up and customer retention.
02 Approach
We used AI to analyze their sales data, segmenting their customers into high-value groups based on purchasing behavior. We then created tailored marketing campaigns for each segment, making sure the right message went to the right audience.
03 Results
Reduced marketing spend by 20% while increasing engagement. Customer retention improved by 30% because they were sending more relevant offers and content. The lifetime value of their top customers increased by 15%.
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