Personalized Marketing Automation for an Event Services Company
An event services company providing rentals and staffing for corporate events needed to streamline their marketing and customer communications.
01 Challenges
They were using a one-size-fits-all email approach, leading to low engagement. Manually managing follow-ups and newsletters was taking too much time.
02 Approach
We set up personalized email sequences triggered by customer interactions, using marketing automation to handle everything from onboarding new clients to following up after events. This saved the team time and ensured that leads were nurtured with relevant, timely content.
03 Solution
Email open rates increased by 40% thanks to personalized messaging. Time spent on manual follow-ups dropped by 50%. They saw a 20% increase in repeat bookings because customers felt more engaged.
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